Sergio Lizarraga is Head of Development for unscripted projects and Executive Producer for programmes at Secuoya Studios. He is specialized in the creation, adaptation, sale and launch of entertainment formats, as well as in the research of audiences, trends and markets. He is also in charge of the purchase of international formats. After more than a decade at Secuoya Content Group, Lizarraga has launched over twenty TV shows in all kinds of genre -magazines, game shows, reality shows, comedies, adventure, emotainment and docusoaps- for Spain’s biggest television broadcasters -TVE’s La 1, Antena 3, LaSexta, La 2, D-Max, Disney Channel, Canal Sur, ETB2 and Telemadrid. He has also participated in the launch of television channels like Ten and La7 in the Region of Murcia. He is in regular contact with Latin America developing content for the Latin America Secuoya network (Colombia, Chile, Peru and Mexico).