{"id":10056,"date":"2025-03-28T12:51:51","date_gmt":"2025-03-28T11:51:51","guid":{"rendered":"https:\/\/secuoyastudios.com\/?p=10056"},"modified":"2025-03-28T12:51:51","modified_gmt":"2025-03-28T11:51:51","slug":"brendan-fitzgerald-consumers-being-so-sophisticated-these-days-whatever-we-do-has-to-be-authentic","status":"publish","type":"post","link":"https:\/\/secuoyastudios.com\/en\/blog\/brendan-fitzgerald-consumers-being-so-sophisticated-these-days-whatever-we-do-has-to-be-authentic\/","title":{"rendered":"Brendan Fitzgerald: \"Consumers being so sophisticated these days, whatever we do has to be authentic\""},"content":{"rendered":"

The Studio's CEO took part in the roundtable \u201cCreating an Original IP: A Sustainable Model for Producers\u201d at Series Mania<\/h3>\n

Secuoya Studios<\/strong> continues to expand its presence in international markets with its participation in Series Mania 2025, which took place from March 21 to 28 in Lille, France A gathering where the studio had an exclusive space at Lille Grand Palais, serving as a key meeting point for partners and industry professionals, while also being present at various activities held during the festival<\/p>\n

Brendan Fitzgerald, CEO of Secuoya Studios, took part in the roundtable \u201cCreating an Original IP: A Sustainable Model for Producers\u201d<\/em> held on March 25 A discussion that explored best practices and the key challenges producers face in the creation of intellectual property<\/p>\n

The studio has a pod strategy for managing new projects, which Fitzgerald highlighted during the talk This international network allows the studio to work with local talent in each market while maintaining a global vision The goal is to develop IPs with international reach from their inception, ensuring high-quality productions that combine efficient financial management and commercial potential \u201cOur objective is to ensure that we can produce with a smart budget and bring the project to market effectively The key is not just the quality of the IP but also its commercial applications\u201d says Fitzgerald, reaffirming the importance of delivering a high-quality production<\/p>\n

The CEO also highlighted the value of authenticity as a key element in the development and success of any project \u201cWith increasingly sophisticated audiences, everything we create must be authentic\u201d<\/p>\n

Moderated by St\u00e9phanie Bro, President of L\u2019Agence In\u00e9dite, Brendan Fitzgerald was joined by Emmanuelle Bouilhaguet, Producer at Top-The Originals Productions France Emilie Blezat, CEO of Dark Rivera Sweden Ronald M\u00fchlfellner, Executive Producer at Bavaria Fiction Germany and Nick Lee, Commercial Director Scripted at BBC Studios United Kingdom<\/p>\n

Secuoya Studios' presence at Series Mania reinforces the studio\u2019s positioning in international markets and festivals.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The Studio's CEO took part in the roundtable \u201cCreating an Original IP: A Sustainable Model for Producers\u201d at Series Mania Secuoya Studios continues to expand its presence in international markets with its participation in Series […]<\/p>\n","protected":false},"author":4,"featured_media":10053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,25],"tags":[],"class_list":["post-10056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","category-uncategorized"],"yoast_head":"\nBrendan Fitzgerald: "Consumers being so sophisticated these days, whatever we do has to be authentic"<\/title>\n<meta name=\"description\" content=\"The Studio's CEO took part in the roundtable \u201cCreating an Original IP: A Sustainable Model for Producers\u201d at Series Mania Secuoya Studios continues to\" \/>\n<meta name=\"robots\" content=\"index, follow, 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