The Spanish content studio strengthens its leadership in the industry with the promotion of Sergio Lizarraga to oversee its unscripted programming and documentary division

Secuoya Studios, a leading company in the creation, production, post-production, and distribution of content for platforms and television networks, has announced the appointment of Sergio Lizarraga as the new Head of Unscripted. With a well-established career in content development and production, Lizarraga will lead the strategic and executive production efforts for all of the studio’s programs and documentaries. His goal will be to enhance Secuoya Studios' content offering and further solidify its global market presence.

Brendan Fitzgerald, CEO of Secuoya Studios, emphasized the significance of this promotion: “Sergio Lizarraga has been a key figure in the growth of our Unscripted division. His experience and industry expertise ensure continuity while also driving the development of new, original content. We are confident that his leadership will take our international offerings to the next level.”

For his part, Sergio Lizarraga expressed his enthusiasm and commitment to this new chapter: “I take on this new and exciting stage with great enthusiasm and responsibility. Nothing makes me happier than continuing to grow in what I consider my home—a place where independence and creative freedom are fundamental. I’m deeply grateful to Raúl Berdonés and Pablo Jimeno for their trust, and to Brendan Fitzgerald for offering me this opportunity without hesitation.”

Meanwhile, Paolo Nocetti, the studio’s previous Head of Unscripted and a renowned producer with a successful track record, will continue his involvement with the company as an advisor.

A Proven Track Record in Unscripted Content

Sergio Lizarraga has served as Deputy Head of Unscripted at Secuoya Studios since 2023, previously holding the position of Head of Development. With over a decade at Secuoya Content Group, he has overseen the launch of more than 30 television programs across various genres for the country’s leading broadcasters. He also played a key role in launching TV channels such as TEN and La7 Región de Murcia, as well as shaping the group's content strategy in Latin America.

A graduate in Audiovisual Communication from the University of Navarra, Lizarraga began his career at Atresmedia, where he developed new projects for the Neox and Nova channels and coordinated content at the production company Verte. In 2010, he joined Secuoya Content Group as Director of R&D for Enminúscula Producciones, later taking on the role of Director of R&D for the entire group in 2013, where he spearheaded innovation in entertainment formats.

His executive production credits include titles such as ‘Desnudos por la vida’ (Telecinco), ‘Hoy en día’ (Canal Sur), ‘091: Alerta Policía’ (DMAX/HBO Max), ‘La Caza: nada es lo que parece’ (ETB2), ‘Zoom’ (À Punt), ‘Jaja Show’ (Disney Channel), ‘Reset’ (Filmin), and ‘Lo Siguiente’ (TVE), among others.

With his extensive expertise and leadership in unscripted content development, Secuoya Studios reaffirms its commitment to innovation and growth within the industry. Under his direction, the studio’s programs and documentaries division will continue exploring new opportunities in international co-productions, original content development, and format diversification for multiple platforms, further positioning Secuoya Studios as an industry leader.