The serie produced by Secuoya Studios and Ay Yapim reached a 13.5% audience share and an average of 1,030,000 viewers
The story of love and revenge continues this Thursday with the broadcast of the third and fourth episodes, starting at 10:50 PM on Antena 3
Secuoya Studios is celebrating the success of 'The Crossroad' following its debut on Antena 3. The first long-form series produced by Secuoya Studios Stories has ranked among the most-watched broadcasts of the day and led its time slot during its premiere on the private network. Additionally, it has become the most-watched fiction premiere of the year on the channel.
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The premiere episode achieved a 13.5% audience share and an average viewership of 1,030,000, with a total of 2,043,000 unique viewers, making it the most-watched program on Wednesday night. The series also achieved a 50.4% viewer retention rate—meaning that one in every two viewers who tuned into 'The Crossroad' stayed until the end.
Leading the competition
The drama, directed by Alexandra Graf, was the top choice in its time slot, outperforming other well-established programming, including both general and thematic channels. Even during the second episode, it maintained a 13.9% audience share.
A romantic drama starring Rodrigo Guirao, Astrid Janer, and Abel Folk, the series has captivated viewers of all ages—especially among children aged 4–12 (17.5%), adults over 64 (17.1%), and viewers aged 25–44 (13%)—with a notable lead among the female audience.
Positive growth throughout the broadcast
'The Crossroad' reached its "golden minute" at the beginning of the episode with 1,198,544 viewers, and its highest audience share peaked at 14.5% just before the end. These figures demonstrate stable performance and sustained growth, highlighting the strong viewer retention of Atresmedia’s new programming bet.
The series, executive produced by Eduardo Galdo with Lele Portas as co-executive producer, has proven to be a strong contender for late-night summer programming, excelling in both share and total viewership. Its prime-time leadership, the interest it has sparked across various demographics, and its strong broadcast performance support its continuation as a competitive and appealing addition to the network’s schedule.
The story of love and revenge continues tonight, Thursday, July 3, with the broadcast of episodes three and four, starting at 10:50 PM on Antena 3. In addition, Atresmedia Premium users can enjoy early access with an exclusive pre-release available hours before the scheduled TV broadcast. And if you missed the live airing, Antena3.com offers free access to all episodes after their TV debut.
